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Here are some statistics from the Online Publishers Association and Adweek that illustrate just how powerful Internet video has become as a marketing tool for business. Of the people viewing marketing orientated videos (videos promoting a product or service), over half will take some sort of action after viewing a video...including 12% who will actually buy the product being offered. To put this into perspective, typically only .5% to 2% of visitors to a "text only" web site will end up purchasing a product. 65% of online surfers will view video advertisements to their completion (less than 20% read "text only" sites to completion). 68% of people who watch online videos, will in turn, pass links for these videos onto their friends. 72% of online surfers are watching web videos every week. By the year 2011, it's estimated this number will climb to 87% of web surfers. An estimated 1 billion dollars will be spent on video ads in this year. By 2011, that number will climb to at least 4.3 billion dollars. More than 65% of the people who watch online videos are between the ages of 35 and 64 earn middle to high (and 67% of these folks incomes). The bottom line is that if you’re not using web video to promote your web site, your products or your services, then you’re leaving money on the table. By: David Kaminski Web Video University |
